Mining and Managing the Brand Story

Experience with world-class brands such as Disney, Hallmark, and Sony, fueled with a strong entrepreneurial spirit.

Winterrowd is:

An Intraprenuer. Harnessing strong entrepreneurial skills to build internal departments as if they were his own business. Utilizing his wide range of experience in market strategy, product development, client relations, consumer experience, merchandising, and retail sales, Winterrowd can develop new markets and expanding existing ones to achieve organizational growth and bottom line objectives.

A Storyteller. The ability to mine and maintain the story has been the consistent thread throughout Winterrowd's diverse career. "In today's world, people are looking for connection. Story does that," explains Winterrowd. Over the past 18 years, Winterrowd has developed a unique approach to building emotional acceptance and brand understanding with targeted clientele. See his philosophy on branding.

An Implementer/Communicator. Being both right and left-brained, Troy can develop unique concepts followed by implementation strategies all while integrating a complementary team with diverse points of view to deliver results. His open communication style keeps clients and team members informed of the process, feeling heard and empowered in their unique roles.

If your organization could use someone with my skills please contact me.

Design Concepts to Project Completion